Features
What Housing Market CRM does
Built for real estate rather than adapted from a general sales CRM — which mostly shows in the small things, like every enquiry knowing which property produced it.
Visual pipeline
Move leads through your own stages, from first enquiry to closed.
A Kanban board with custom stages, so the state of a deal is something you can see rather than something you have to remember.
Leads move as the conversation moves. Anything stuck in one column too long is visible precisely because everything else has moved on.
Enquiries arrive on their own
Portal enquiries land in the CRM automatically, attached to the property.
There is no copying from inboxes or spreadsheets. Enquiries from the Housing Market Group portals arrive already in the CRM.
Every enquiry is linked to the property that generated it, so you can see which listings are producing interest and prioritise accordingly — rather than treating every lead as though it arrived from nowhere.
Task manager
Turn an enquiry into something scheduled, in seconds.
Every enquiry can become a dated task, so following up is a thing on a list rather than a thing you meant to do.
- Phone calls
- Meetings
- Property viewings
- Follow-ups
- Document requests
- Client reminders
Contact records
Communication history, notes and activity against every person.
Each contact carries its own history — what was said, when, and what happens next — so picking a conversation back up after three weeks does not mean reconstructing it from memory.
Notes, follow-up reminders and activity tracking sit on the record itself rather than in a separate system.
Performance dashboard
One real-time view of leads, tasks, campaigns and referrals.
What is happening across the business, on one screen, without switching tools or digging through email.
- Active leads
- Upcoming tasks
- Overdue follow-ups
- Recent enquiries
- Campaign performance
- Referral earnings
Listings and enquiries together
Manage your portal listings and the enquiries they produce in one place.
The CRM integrates with the Housing Market Group portals, so listings and the enquiries against them are handled from the same place rather than two.
Built for teams
Assign leads, track productivity, work from one shared view.
Agencies can assign leads to specific agents, see how the team is performing, and manage the workflow centrally — so nothing sits unowned.
One account, every portal
Your existing Housing Market Group login. Nothing separate to set up.
If you already have a Housing Market Group agent account, sign in with it. If you are new, registering on any marketplace activates CRM access automatically.
Available in 11 languages.