Your leads are already in here.

The core CRM: the inbox, the lead board, contacts with duplicate detection, the calendar and follow-ups, notifications, properties you keep in the CRM itself, the performance figures for your own listings and where their viewers come from, a document vault, and client reviews with verification badges. Pro adds publishing to the portal, email campaigns, lead scoring, reverse matching, follow-up sequences and nurture emails, the AI listing writer, online viewing booking, Housing Market Ads campaigns and audiences, business-card scan, contracts and leases, deals from the offer through to completion, and property management. Business adds teams, reporting, the back office and the compliance register, the pipeline forecast, market estimate reports, the client portal, the API and CRM import.

No. If you list on the Housing Market portals, the CRM already has your enquiries — it reads the same database your listings live in. Bringing them onto the board is one action inside the CRM, with nothing to connect and no credentials to exchange.

Yes. On Business, the import tool brings contacts, leads and deals across from HubSpot, Salesforce, Zoho, Pipedrive or a CSV or Excel file, and shows you a dry run before anything is written. On Pro you can upload marketing lists with consent recorded. Moving a whole portfolio of listings in from a CSV file or an XML feed file is the Importer add-on, at 29 USD per month on any plan.

Yes, on Business. Agents can edit contact details so records stay current. Deleting takes a manager, and a manager can be set to view only, to edit, to assign leads or to delete — the grades are separate on purpose.

All 34 Housing Market markets.

Log in, open Plan and billing in the CRM and choose Pro or Business; payment goes through a Stripe checkout. The Importer add-on is bought on the same page, and so, on Business, are extra users. Only the account owner can buy.

You do. Your leads, contacts and conversations are yours, and you can export them. We use them to run the CRM for you and to route the enquiries your own listings produce — not to sell anything to the people in your list, and not to hand them to another agent.

Nothing from us today. On Pro the CRM keeps your WhatsApp message templates and opens WhatsApp on your own phone with the text filled in, so the message goes from your own account as it always has. Sending from inside the CRM through WhatsApp Business is being built; when it arrives, Meta charges per conversation at its own rates and those charges are between you and Meta — we will not mark them up.

Yes. One account, one board, and every enquiry arrives with the portal and the property it came from, so a lead from one market never gets confused with a lead from another. Each listing still has a single home portal, which is the one it is indexed on.

Open Plan and billing in the CRM and choose Manage, which opens Stripe’s billing page, where you change or cancel your plan. When a paid plan ends, the account returns to the free plan — nothing is deleted, and the core CRM keeps working. Everything moves over HTTPS, every refusal is checked on the server rather than hidden in the screen, and deleting a record takes a manager with the right to do it.

Choose Create a free account and enter your first and last name, your email address, a password and the country you work in. We email you a verification link, and the account works once you have clicked it — then log in. The same account is your agent account on that country’s Housing Market portal. If you already have an agent account on a portal, you do not need a new one: log in with it.

No, and that is a decision rather than something still to be built. Property management records when rent falls due and lets you record it as received; a deal carries your own invoice numbers and what has been settled. None of it takes a payment, holds money or moves it between a tenant, an owner and you — there is no payment processing anywhere in the product, on any plan and in any market. Rent and commission reach you exactly as they do today.

A verified agent has had their licence and identity checked by the Housing Market Group review team, and the badge shows on their listings and their agent page. You apply from inside the CRM: upload the documents, pay 19 USD a year, and the application goes to the reviewers. It renews on its own and the renewal is the next year’s check, so nothing lapses because a reminder was missed. The fee pays for the review and not for its outcome — an application that is not approved is not refunded. The licence, agency and phone badges on your profile are a different thing and stay free on every plan.

It is archived. The record leaves your lists and stays in the database, so a contact, a lead, a property, a deal or a managed unit that somebody removed by accident is not gone. Contacts have their own Archived tab and an Unarchive button, and merging two duplicates archives the one you did not keep rather than destroying it — although the merge itself cannot be undone, because nothing records which note came from which side. Removing a colleague takes their access away at once and frees the seat you pay for, while keeping the record that they held it and at what grade. Some smaller rows are still removed outright — documents, leases, follow-ups, sequences, calendar entries and message templates among them — and the Help Center answer names each of them rather than leaving you to guess.

A homeowner who has just run a market estimate on one of the portals can ask to be introduced to agents who work their area. The introduction arrives in your CRM under Seller leads, showing the area, the property and the estimate — and not the homeowner’s name, email address, telephone number or exact address. Unlocking it costs 10 USD, once, and the contact details are then revealed to you. It is a fixed fee for one introduction rather than a commission or any share of what the property sells for, and it is not refunded: what you bought is the details and the chance to call. It is not exclusive either — every agent registered on that portal who works that city is sent the same introduction, and each of them pays separately if they want it. Whether you are sent one depends only on being registered on that portal and working that city, so the Verified agent badge makes no difference to it. Introductions are not being sent yet, because the step where you pay and the details are revealed is still being built.

Property management is part of Pro and Business and never the free plan, and it is sold by the number of homes you look after rather than by the number of people in your office — so Pro and Business include the same 10 managed units. Larger packs are published: 29 USD per month for 50 units, 49 USD per month for 100, and 99 USD per month for unlimited. A pack replaces the units your plan includes rather than adding to them, so the 50-unit pack means 50 in total. Archiving a home gives its place back, and the counter on the screen and the server’s own refusal read the same number. The packs cannot be bought online yet: no payment has been set up for them, so the screen shows them with the buttons switched off — contact support if you manage more homes than your allowance.

No. Housing Market runs no check on anybody: there is no credit bureau, no background-check company, no identity-verification service, no eviction or sanctions search and no credit score anywhere in the product — not switched off, not on a higher plan, not there. What the screening screen gives you is one place where the referencing your agency already does is written down against the application it belongs to: six kinds of check, each recorded as satisfied, not satisfied, still open or no answer received, with the documents behind them and the decision you reached. There is no score and no recommendation, because the decision is yours and a number we invented would read exactly like a fact somebody had verified.

Yes. A contract generated from one of your templates can be sent to be signed remotely: each party is emailed a private link, opens it in their own browser with no account and no password, and draws or types a signature. A link lasts fourteen days, works once, and can be withdrawn. The signature is bound to the exact wording that was on the screen, so a contract edited after the link went out cannot be signed, and the first signature locks the text. You can download a record afterwards giving each signature’s name, role, time, network address and a digest of the text signed. What it shows is that somebody with access to that email address signed at that time against that wording — not who they are: no identity document is checked and nobody witnesses the signing. Signing in person on your own device works exactly as it did.