Use case
Property developers
Track interest across a whole project rather than unit by unit.
The problem
A launch generates a burst of enquiries across many units at once. Spreadsheets survive the first week and then stop reflecting reality.
Enquiries against a project become tasks with owners and dates, so a sales team can see where each prospect stands without a status meeting.
Saved audiences let you target the buyers a specific project actually suits — by location, property type and listing type — rather than promoting everything to everyone.
The dashboard shows campaign activity next to task activity, so you can see whether the enquiries a campaign produced were actually worked.