Real estate developers targeting international investors often overcomplicate campaign setup.
The simplest campaigns frequently produce the best results.
Recommended Setup
For a project in Bangkok:
Keywords:
Bangkok
Sale
For a project in Phuket:
Keywords:
Phuket
Sale
For rental investments in Singapore:
Keywords:
Singapore
Rent
Why?
Because international buyers frequently search by destination rather than property type.
Examples:
- Invest in Bangkok
- Buy Property in Phuket
- Singapore Rental Property
- Dubai Real Estate
The buyer may not yet know whether they want a condo, villa, apartment, or townhouse.
Housing Market Ads enables advertisers to target users by search location and listing type while displaying ads to qualified real estate shoppers.
Additional Recommendation
Create separate campaigns for:
- Sale
- Rent
- Vacation Rentals
- Investment Properties
This provides cleaner reporting and better optimization opportunities.
For international campaigns, location is usually the most important keyword.
