Real estate developers targeting international investors often overcomplicate campaign setup.

The simplest campaigns frequently produce the best results.

Recommended Setup

For a project in Bangkok:

Keywords:

Bangkok

Sale

For a project in Phuket:

Keywords:

Phuket

Sale

For rental investments in Singapore:

Keywords:

Singapore

Rent

Why?

Because international buyers frequently search by destination rather than property type.

Examples:

• Invest in Bangkok
• Buy Property in Phuket
• Singapore Rental Property
• Dubai Real Estate

The buyer may not yet know whether they want a condo, villa, apartment, or townhouse.

Housing Market Ads enables advertisers to target users by search location and listing type while displaying ads to qualified real estate shoppers.  

Additional Recommendation

Create separate campaigns for:

• Sale
• Rent
• Vacation Rentals
• Investment Properties

This provides cleaner reporting and better optimization opportunities.

For international campaigns, location is usually the most important keyword.