When creating a campaign with Housing Market Ads, advertisers can choose between Dynamic Ads and Static Banner Ads.
Both formats can be highly effective when used correctly.
Dynamic Ads
Dynamic ads require:
- Ad Title
- Ad Description
- Image
Benefits:
- Faster campaign setup
- Flexible ad delivery
- Easier testing of different messages
- Great for lead generation campaigns
Best For
- Real estate agents
- Mortgage brokers
- Insurance companies
- Property management services
Static Banner Ads
Static ads use professionally designed banner images.
Supported sizes include:
- 250 x 250
- 720 x 90
- 970 x 250
- 300 x 600
Benefits:
- Strong branding
- Higher visual impact
- Better click-through rates when professionally designed
Best For
- Property developers
- New project launches
- Luxury properties
- International investment campaigns
Which Option Delivers Better Results?
For branding campaigns, static banners often perform best.
For testing offers and generating leads quickly, dynamic ads can be more efficient.
Many successful advertisers use both formats simultaneously.
Reach Qualified Property Shoppers
Housing Market Ads delivers campaigns exclusively to active real estate shoppers across 34 countries, helping advertisers maximize campaign performance.
