Housing Market Ads: Why Real Estate Advertisers Love CPM Pricing for Higher ROAS
For real estate professionals, the cost-per-click (CPC) model often leads to wasted spend. Fake clicks, bots, and casual browsers drive up costs. That’s why Housing Market Ads uses a CPM-based pricing model—just $10 per 1,000 impressions—to maximize ROAS and reach more qualified leads. With CPM pricing, you pay for visibility, not random clicks. And because […]
Understanding ROAS in Real Estate Marketing: How Housing Market Ads Delivers Measurable Returns
Every dollar you spend on real estate advertising should work hard for you. That’s why ROAS—Return on Ad Spend—has become the #1 performance metric for agents, developers, and marketing teams. But what’s the best way to measure it in today’s housing market? The answer: with Housing Market Ads, the only display network built exclusively for […]
Budget Optimization Tips for Maximum ROI with Housing Market Ads
Many advertisers think bigger budgets automatically mean better results. The truth? Smarter spending beats higher spending. Housing Market Ads starts at just $5/day with a flat $10 CPM , making it cost-effective to test and scale. 1. Start Small and Scale Up Run campaigns at the minimum $5/day to test which targeting and creatives work. […]
Retargeting Strategies to Convert Warm Leads with Housing Market Ads
Most buyers don’t convert on the first click. That’s why retargeting is crucial. Housing Market Ads uses AI-driven retargeting to reconnect with warm leads—people who already showed interest but didn’t convert. 1. Segment Your Audiences Not all prospects are equal. Segment by listing type—luxury buyers need different messages than renters. 2. Show Relevant Ads at […]
Housing Market Ads: Crafting Ad Creatives That Drive Real Estate Conversions
In the competitive real estate market, your ad creative can make or break your campaign. Housing Market Ads puts your listings in front of qualified shoppers—but it’s your creative that convinces them to click and inquire. 1. Use High-Impact Visuals Real estate is visual by nature. Showcase wide-angle photos, virtual tours, or lifestyle images that […]
Geo-Targeting Secrets to Boost Housing Market Ads Conversions
Geo-targeting is one of the most powerful tools available in Housing Market Ads. By ensuring your ads reach buyers searching in specific locations, you’re not just advertising—you’re meeting people exactly where their interest lies. 1. Focus on Local Buyers First If your listings are in Bangkok, there’s little point in showing ads in Chiang Mai. […]
The Ultimate Guide to Optimizing Housing Market Ads for Conversions
When it comes to real estate advertising, simply running ads isn’t enough. Success lies in optimization—fine-tuning your Housing Market Ads so they reach the right people, at the right time, with the right message. Whether you’re a real estate agent, developer, or property manager, maximizing conversions is what separates average campaigns from high-performing ones. 1. […]
Housing Markert Ads: Retargeting – The Future of Real Estate Advertising
The future of real estate marketing isn’t just about getting clicks—it’s about staying connected with buyers until they are ready to commit. Retargeting with Housing Market Ads ensures your listings stay visible at every stage of the buyer journey. Why Retargeting is a Game-Changer • Builds brand recall. • Ensures multiple buyer touchpoints. • Increases […]
Housing Market Ads: Stop Losing Warm Leads – Use Retargeting to Re-Engage Buyers
Every real estate agent and developer knows the frustration: buyers show interest, browse listings, and disappear. But with Housing Market Ads retargeting, those warm leads don’t have to slip away. Why Retargeting is Essential in Real Estate Marketing • Property purchases involve high-value, long decision cycles. • Retargeting nurtures prospects until they’re ready to buy. […]
Housing Market Ads: Why Real Estate Investors Prefer CPM Over CPC
Investors know numbers—and when it comes to real estate advertising, CPM delivers better ROI than CPC. CPM Advantages for Investors: • Scalable Pricing: At $10 CPM, you can plan campaigns with predictable spend. • Global Reach: Access 13 million monthly shoppers across major property hubs like Dubai, Bangkok, and London . • Engagement Beyond Clicks: […]
