Real estate intent matters. Someone searching for properties for sale is not the same as someone looking to rent, book a vacation rental, or find a short-term living option.

Housing Market Ads solves this challenge through advanced listing-type targeting, allowing advertisers to reach shoppers based on their exact stage of intent.

Available Listing-Type Targeting Options

Advertisers can target users browsing:

For Sale properties

For Rent listings

Short-Term Rentals

Vacation Rentals

Luxury Listings Only

This enables you to match your ad to the user’s goal—creating higher engagement and better conversion rates.

Example Use Cases

Developers

Target buyers looking for new developments or investment properties.

Agents

Reach renters or relocation clients based on rental intent.

Vacation Rental Agencies

Show ads only to users browsing holiday homes.

Luxury Agencies

Target high-net-worth individuals browsing luxury-only listings.

17-Country Reach Ensures Maximum Visibility

Listing-type targeting works across all Housing Market Group platforms:

• Thailand

• Singapore

• China

• USA

• Dubai

• Europe

• Australia

• And more

With 196 million monthly ad impressions, your listing-type ad will reach the right shoppers across 11 languages.