Every dollar you spend on real estate advertising should work hard for you. That’s why ROAS—Return on Ad Spend—has become the #1 performance metric for agents, developers, and marketing teams. But what’s the best way to measure it in today’s housing market? The answer: with Housing Market Ads, the only display network built exclusively for real estate shoppers.

Unlike social media or Google Ads, Housing Market Ads doesn’t waste impressions on unrelated audiences. Your campaigns run only across Housing Market Group’s 17 international real estate marketplaces, generating over 196 million monthly impressions.

Because ads are shown only to qualified real estate buyers, renters, and investors, every view is valuable—and that translates into a higher ROAS.

How to Measure ROAS:

• Step 1: Track total revenue generated from leads driven by Housing Market Ads.

• Step 2: Divide that by your ad spend (starting at just $5/day).

• Step 3: Compare the result against other channels. Most advertisers see 2–5× higher ROAS due to geo-targeting accuracy and property-type segmentation.

When you can measure and prove your campaign’s profitability, marketing turns from a cost into an investment. That’s what Housing Market Ads does best—turn ad budgets into measurable growth.