Real estate marketing has changed dramatically over the last decade. With global buyers searching digitally, real estate agents and developers need more than generic ads—they need precision targeting. Housing Market Ads, the advertising system inside the Housing Market Group network, is built for this exact purpose. It uses keyword search targeting, geo-location data, and property-type segmentation to place ads only in front of active real estate shoppers.
Today, Housing Market Ads delivers 196M monthly ad impressions and reaches 13M+ monthly property shoppers across 17 countries and 11 native languages. For agents, developers, and real estate marketers, this is one of the most powerful ways to reach qualified buyers globally.
This blog explores how keyword search targeting works inside Housing Market Ads and why it outperforms traditional advertising platforms like Google Ads and Meta Ads for real estate campaigns.
What is Keyword Search Targeting in Housing Market Ads?
When a user browses one of the 17 Housing Market Group marketplaces—such as
ThailandHousingMarket.com, SingaporeHousingMarket.com, or USAHousingMarket.com—they search for properties using keywords like:
• “condo for sale in Bangkok”
• “villa for rent in Bali”
• “lakefront homes in Canada”
• “Tokyo apartments for sale”
• “Dubai luxury properties”
• “investment properties in Germany”
Housing Market Ads captures these keyword searches and uses them to determine which ads to show.
Why This Is Powerful
Unlike Google or Meta, where users may not be looking for property at all, Housing Market Ads only displays ads to qualified real estate shoppers. Every visitor is on a real estate marketplace, actively searching for a home or investment property.
This means:
✔ High intent
✔ Zero wasted budget
✔ High conversion rates
✔ Lower cost per inquiry
How Keyword Targeting Works Across 17 Countries
Housing Market Group operates in the following markets:
• Thailand
• Germany
• China
• Dubai
• Qatar
• Australia
• Philippines
• Malaysia
• Singapore
• USA
• India
• Indonesia
• UK
• Canada
• Japan
• Vietnam
• Hong Kong
Each marketplace receives traffic from local and international buyers searching for different property types. Housing Market Ads analyzes search queries in all 11 supported languages—including English, Thai, Chinese, Japanese, Vietnamese, German, Arabic, Tagalog, Indonesian, and more.
Localized Keyword Matching
If a buyer searches:
• “曼谷公寓出售” (Bangkok condo for sale – Chinese)
• “เซอร์วิสอพาร์ทเมนต์ กรุงเทพ” (Serviced apartment Bangkok – Thai)
• “アパート 東京 購入” (Buy apartment Tokyo – Japanese)
Housing Market Ads automatically matches ads to these search terms.
This ensures your ads appear only when the buyer is searching for:
✔ Your property type
✔ Your price range
✔ Your listing type
✔ Your country or city
This is true international real estate targeting, not generic advertising.
Why Keyword-Based Search Targeting Outperforms Google & Meta Ads
Google and Meta Ads operate on interest-based or broad keyword bidding. Housing Market Ads is different because:
1. Only Real Estate Shoppers on Real Estate Marketplaces
The audience is already pre-qualified.
You don’t need to guess whether they are interested in buying.
They are already searching for property.
2. Ads Are Triggered by Real Property Searches
These aren’t broad keywords like “real estate.”
They are specific like:
• “pool villa Phuket”
• “Bangkok condo rent”
• “LA houses under 400k”
• “Manchester studio apartment”
3. Zero Competitor Bidding
You don’t fight big developers throwing millions into Google PPC.
Housing Market Ads is CPM-based—just $10 CPM, starting at $5/day.
4. Lower Cost Per Lead
Because the audience is hyper-qualified and in “buying mode,” marketers report lower CPL and higher ROI.
Top Keyword Categories That Perform Well
Property Types
• Condos
• Villas
• Townhouses
• Apartments
• Luxury homes
• Land plots
• Office spaces
Listing Types
• For sale
• For rent
• Short-term rentals
• Vacation rentals
• Co-living
Investment Keywords
• Rental properties
• High-yield investments
• Property deals
• Pre-construction
• Off-plan projects
Location Keywords
• City-specific
• Neighborhood-specific
• Country-specific
This allows for highly segmented campaigns.
Keyword search targeting across 17 real estate marketplaces gives advertisers a massive advantage. If you want to reach qualified international or local real estate buyers, Housing Market Ads is the most efficient and cost-effective system available today.
