International real estate investment continues to rise. Investors from China, Singapore, Hong Kong, Europe, and the Middle East are increasingly searching for overseas properties. To target these high-value buyers, real estate marketers need advertising systems built specifically for property shoppers—not general audiences.
Housing Market Ads provides that solution. Using keyword search targeting across 17 international real estate marketplaces, advertisers can reach investors exactly when they search for properties.
Why Keyword Targeting Attracts Investors
Investors are different from homebuyers. They search for:
• ROI
• rental yield
• off-plan opportunities
• undervalued markets
• international property deals
• tax-friendly markets
Typical investor keywords include:
• “high-yield Bangkok condo”
• “Phuket hotel investment”
• “Dubai ROI properties”
• “UK student housing investments”
• “Miami pre-construction condo deals”
• “Bali rental properties ROI”
Housing Market Ads captures these keywords and shows your ads only to buyers searching for investment-related opportunities.
Investor Markets Across 17 Countries
Each Housing Market Group marketplace attracts a unique investor audience.
Top investor behaviors by country
Thailand: foreign quota condos, hotel investments, villas
China: overseas luxury, Thailand/UK/Australia investments
Singapore: freehold overseas condos
Hong Kong: pre-construction projects
Germany: long-term rentals
USA: investment homes, flips, AIRBNB homes
Dubai: off-plan projects
Indonesia: Bali villas ROI
UK: buy-to-let
Canada: new developments
Japan: Tokyo rentals
Vietnam: condo investments
Australia: new launch projects
Keyword search targeting identifies each investor’s interest and matches ads automatically.
Why Housing Market Ads Works Better Than Google or Meta for Investors
1. Investors are in buying mode
They are on a real estate marketplace—not browsing social media.
2. Investors use long-tail keywords
Example:
“Phuket villa 12% ROI”
Google may not show ads consistently for long-tail terms.
Housing Market Ads always matches them.
3. No competition from general advertisers
CPM stays low and consistent at $10 CPM.
4. Perfect for international reach
Investors from 17 countries see listings in native languages.
5. Ideal for promoting project launches
Off-plan developers can target investors based on:
• search interest
• property type
• price range
• geography
Housing Market Ads keyword-based targeting is one of the best ways to attract international property investors. Reaching buyers in 17 countries with real purchase intent gives you a significant advantage in global marketing.
