Boosting a post on social media may look attractive—but most viewers aren’t serious buyers or renters. Housing Market Ads is different. Key Difference: Buyer Intent • Social media = interest-based guessing • Housing Market Ads = behavior-based targeting Your ads appear only to users actively searching for property. Built for

Buying a property is not an overnight decision. On average, buyers take 3 to 6 months from first search to final purchase. During this period, visibility and repetition are critical. This is exactly where Housing Market Ads Managed Accounts outperform short-term campaigns. Instead of burning budget on short CPC campaigns,

Selling property faster requires consistent exposure to the right audience. Housing Market Ads keeps your development visible throughout the buyer’s decision process. Always Visible to Active Buyers Your ads follow real estate shoppers across: • Listing pages • Property searches • Marketplaces This repeated exposure builds trust and accelerates decision-making.

Traditional real estate advertising often relies on cost-per-click models that drain budgets quickly. Housing Market Ads uses a fixed CPM model designed for long-term visibility. Why CPM Works Better for Developers • Predictable costs • Consistent exposure • Brand visibility throughout the buyer journey Instead of paying for random clicks,

Marketing a development internationally is usually expensive and complex. Housing Market Ads removes those barriers. One Campaign, 17 Countries Instead of managing multiple platforms, developers can promote their project through one advertising system, instantly accessing global demand. Target Investors Where They Search Housing Market Ads allows developers to: • Reach

Not all leads are equal. Housing Market Ads focuses on lead quality, not volume for the sake of volume. Unlike traditional advertising platforms, Housing Market Ads uses behavior-based targeting. That means ads are shown only to users actively engaging with property listings. Lead Quality Benefits • Shown to users who

International buyers represent some of the most valuable leads in real estate—but reaching them has traditionally been expensive and complex. Housing Market Ads makes global exposure simple, affordable, and targeted. Instead of advertising on general platforms, your ads appear directly inside real estate marketplaces across 17 international markets. Why This