Real estate advertising has become increasingly expensive across Meta Ads and Google Ads. Click prices are rising, competition is growing, and audiences are becoming less targeted. In this environment, Housing Market Ads stands out as a revolutionary solution.
What Is Housing Market Ads?
Housing Market Ads is a CPM-based display advertising system designed 100% for the real estate industry.
Instead of showing your ads on random websites, Housing Market Ads places your advertising banners inside Housing Market Group’s network of 17 real estate marketplaces where millions of real estate shoppers visit each month.
Your ads reach:
• International property buyers
• Local buyers
• Renters
• Real estate investors
• Short-term rental seekers
All browsing in 11 different languages, depending on their location and search behavior.
How Housing Market Ads Works
The system operates on simple, powerful principles:
1. Only Real Estate Shoppers See Your Ads
Housing Market Ads uses internal marketplace data:
• Property searches
• Saved properties
• Viewed listings
• Location
• Browsing time
• Device behavior
From this data, the system identifies qualified property shoppers.
Your ads are shown only to these people.
2. Real Estate Targeting Options
You can target by:
• Geo-location: Show ads only in certain countries or cities
• Search location: Show ads based on where the buyer is researching properties
• Property type: Condos, villas, houses, townhouses, land
• Listing type: For sale, rent, vacation rental, co-living
This level of targeting is not possible with Facebook or Google.
3. International Exposure
Your ads appear to buyers in:
• Asia
• Europe
• North America
• Middle East
Perfect for developers looking for foreign investors.
Why Housing Market Ads Beats Google & Meta for Real Estate
1. CPM Model Is Cheaper
Meta CPM ranges: $15–$35
Google CPC ranges: $15–$50 per click
Housing Market Ads: $10 CPM
2. Targeting Real Estate Shoppers Only
Facebook targets interests.
Google targets searches.
Housing Market Ads targets real behavior inside property marketplaces.
3. No Wasted Impressions
Every impression is delivered to a real estate buyer.
4. International Distribution
Your ads instantly reach:
• Chinese buyers
• Singapore investors
• Dubai investors
• American buyers
• German buyers
• Malaysian buyers
…and more.
Businesses That Benefit the Most
• Developers launching new real estate projects
• Real estate agents expanding their buyer networks
• Project marketing firms
• Agencies serving foreign markets
• Luxury property sellers
• Short-term rental owners
• FSBO sellers
• Mortgage/insurance companies
If your business involves real estate customers, you benefit.
Housing Market Ads is the most efficient, targeted, and international real estate marketing system available. With CPM pricing, advanced targeting, and a global marketplace network, it gives real estate professionals a massive competitive advantage.
