One of the most common mistakes advertisers make is targeting property types too early.
Examples include:
- Condo Bangkok Sale
- Villa Phuket Sale
- Townhouse Singapore Rent
While these keywords may seem highly targeted, they can significantly reduce campaign reach.
Many real estate shoppers begin with broad searches such as:
- Bangkok Property
- Property for Sale in Bangkok
- Singapore Real Estate
- Phuket Homes for Sale
They often decide on the property type later in the buying process.
Housing Market Ads allows advertisers to target audiences based on location, property type, and listing type. However, the most successful campaigns often start broader and then refine targeting based on performance.
Better Approach
Instead of:
Bangkok
Condo
Sale
Try:
Bangkok
Sale
This captures:
- Condo buyers
- House buyers
- Villa buyers
- Townhouse buyers
- Investment property buyers
You can always create separate campaigns later for specific property categories.
Broader campaigns often produce more data, more impressions, and better optimization opportunities.
