Many advertisers assume they need dozens of keywords to create a successful real estate advertising campaign.
In reality, some of the highest-performing campaigns on Housing Market Ads use only a location and listing type combination.
Examples:
- Bangkok + Sale
- Bangkok + Rent
- Singapore + Sale
- Singapore + Rent
- Dubai + Sale
- Phuket + Rent
This simple approach works because many property shoppers begin their search based on where they want to buy or rent rather than the exact property type.
A buyer may start by searching:
- Bangkok Property for Sale
- Singapore Apartments for Rent
- Phuket Real Estate
- Dubai Homes for Sale
At this stage, they often have not yet decided whether they want a condominium, townhouse, villa, or house.
By targeting location and listing type, advertisers can reach a broader audience of active property shoppers while remaining highly relevant.
Housing Market Ads allows advertisers to target users based on location, search behavior, and listing type, ensuring ads are displayed only to qualified real estate shoppers.
Recommended Campaign Structure
Campaign 1
Bangkok
Sale
Campaign 2
Bangkok
Rent
Campaign 3
Phuket
Sale
Campaign 4
Phuket
Rent
This strategy captures users earlier in the buying journey and often generates more impressions and inquiries.
Keep your targeting simple.
Start with location and listing type first, then expand only when necessary.
