Real estate marketing demands precision. Buyers now shop online first, researching neighborhoods, property types, and prices long before contacting an agent. With this shift, keyword search data has become one of the most valuable advertising tools in modern real estate marketing.
Housing Market Ads uses real-time search behavior from its 17-country real estate network to help agents and developers place ads intelligently. Instead of guessing who might be a potential buyer, Housing Market Ads delivers ads exactly when shoppers are searching for properties.
How Housing Market Ads Captures Keyword Search Intent
Every visitor on the Housing Market Group network uses a search bar to find properties. The platform analyses:
• Search keywords
• Property filters
• Location interest
• Price range
• Property type selection
• User engagement (clicks, saves, inquiries)
This data becomes the foundation of your advertising.
Benefits of using real search data
✔ Shows ads based on buying intent
✔ Displays ads only to active shoppers
✔ Eliminates wasted impressions
✔ Increases conversions
✔ Reduces marketing costs
No other advertising platform places ads inside real estate marketplaces. This makes Housing Market Ads one of the most powerful tools for international property marketing.
Global Keyword Search Behavior: What Buyers Are Looking For
Across 17 countries, buyers search for different types of properties depending on their market. For example:
Thailand
• “condo for sale Bangkok”
• “Phuket pool villas”
• “Chiang Mai condo foreign quota”
Singapore
• “freehold Singapore condo”
• “new launch OCR condo”
China
• “曼谷酒店式公寓” (Bangkok serviced apartment)
• “普吉岛别墅” (Phuket villa)
USA
• “Miami beachfront condo”
• “LA homes under 500k”
Japan
• “東京マンション 購入” (buy Tokyo condo)
UK
• “London BTL investments”
These keywords allow agents and developers to target buyers more precisely than on any other platform.
International Reach With Local Keyword Matching
Housing Market Ads reaches shoppers in:
Thailand • Germany • China • Dubai • Qatar • Australia • Philippines • Malaysia • Singapore • USA • India • Indonesia • UK • Canada • Japan • Vietnam • Hong Kong
Each marketplace supports 11 languages, allowing ads to match:
• English
• Thai
• Chinese
• Japanese
• German
• Indonesian
• Vietnamese
• Filipino
• Arabic
• Malay
• Hindi
This lets international buyers see relevant ads in their language.
Why Real Estate Marketers Love Keyword Search Targeting
1. Better audience quality
Users are in buying mindset.
2. Higher conversion rates
Ads appear exactly when the buyer is searching.
3. Cost efficiency
At only $10 CPM, marketers save significantly compared to:
• Google Ads ($15–$50 CPC)
• Meta Ads ($15–$35 CPM)
• LinkedIn Ads ($6–$12 CPC)
4. International exposure
One ad campaign can reach buyers in 17 countries.
5. Multi-language targeting
Ads automatically adapt based on the user’s location and language settings.
Keyword search intent is the future of real estate advertising. Housing Market Ads captures actual buying behavior in real time, delivering your ads to active, qualified shoppers across 17 countries and 11 languages. It’s the most efficient and scalable system for global real estate marketing.
