{"id":64308,"date":"2026-06-08T04:01:07","date_gmt":"2026-06-08T04:01:07","guid":{"rendered":"https:\/\/housingmarketgroup.com\/?p=57366"},"modified":"2026-06-08T04:01:07","modified_gmt":"2026-06-08T04:01:07","slug":"the-80-20-rule-of-housing-market-ads-keyword-campaigns","status":"publish","type":"post","link":"https:\/\/housingmarketcrm.com\/bs\/the-80-20-rule-of-housing-market-ads-keyword-campaigns\/","title":{"rendered":"The 80\/20 Rule of Housing Market Ads Keyword Campaigns"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The majority of campaign success comes from selecting the right location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Think about how people search for real estate.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most begin with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Where do I want to live?<\/li>\n\n\n\n<li>Where do I want to invest?<\/li>\n\n\n\n<li>Where do I want to retire?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Only later do they ask:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Condo or house?<\/li>\n\n\n\n<li>New build or resale?<\/li>\n\n\n\n<li>Luxury or affordable?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This is why location-driven campaigns frequently outperform highly detailed keyword combinations.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Example Campaign<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Keywords:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bangkok<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sale<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Potential Audience:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Local homebuyers<\/li>\n\n\n\n<li>Foreign investors<\/li>\n\n\n\n<li>Retirement buyers<\/li>\n\n\n\n<li>Vacation home seekers<\/li>\n\n\n\n<li>Relocation buyers<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Compared to:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bangkok<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luxury Condo<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sale<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The audience becomes significantly smaller.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/housingmarketads.com\" target=\"_blank\" rel=\"noopener\" title=\"\">Housing Market Ads<\/a><\/strong> focuses on showing advertisements to active real estate shoppers using location and listing-based targeting. \u00a0<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Best Practice<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start broad:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Listing Type<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Analyze results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Then create secondary campaigns focused on specific property categories if needed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Location drives buyer intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Property type refines buyer intent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Start with the strongest signal first.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The majority of campaign success comes from selecting the right location. Think about how people search for real estate. Most begin with: Only later do they ask: This is why location-driven campaigns frequently outperform highly detailed keyword combinations. Example Campaign Keywords: Bangkok Sale Potential Audience: Compared to: Bangkok Luxury Condo Sale The audience becomes significantly [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,26],"tags":[31,7,15,25,33,6,35,34,23,261],"class_list":["post-64308","post","type-post","status-publish","format-standard","hentry","category-housing-market-ads","category-real-estate-marketing","tag-experience","tag-housing-market-ads","tag-housing-market-group","tag-real-estate","tag-real-estate-leads","tag-real-estate-marketing","tag-review","tag-testimonials","tag-thailand-housing-market","tag-use-case"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/posts\/64308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/comments?post=64308"}],"version-history":[{"count":0,"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/posts\/64308\/revisions"}],"wp:attachment":[{"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/media?parent=64308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/categories?post=64308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/housingmarketcrm.com\/bs\/wp-json\/wp\/v2\/tags?post=64308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}